by admin | Jul 29, 2025 | Popular
In the high-end perfume business, where public perception of a brand directly affects its pricing power and consumer loyalty, the tactile sensation of a bottle of perfume is crucial. One element of consumer mindset that is often ignored is “perception of...
by admin | Jul 24, 2025 | Popular
Have you ever just looked at a product and instantly felt something before you even read the label? That silence of “yes” or momentary pause? That’s the power of touch. In the beauty, wellness, luxury, and food industries, a lot of brands are not only about what...
by admin | Jul 21, 2025 | Popular
The food and beverage industry has undergone a strategic shift. And it’s no longer just about taste, or pricing, or market impetus…It is the time of premiumisation. The age is when customers opt for an elevated product experience, combined with brand storytelling and...
by admin | Jul 12, 2025 | Popular
In the fragrance industry, the first impression isn’t made by scent- it’s made by sight. More specifically, by the color of the perfume bottle. Long before a consumer uncaps a perfume or sprays a tester, the packaging color communicates the mood, emotion, and identity...
by admin | Jun 30, 2025 | Popular
In the competitive world of the food and beverage industry, where shelves overflow with options and digital storefronts compress choice into thumbnails, packaging is no longer a secondary concern. It is a primary driver of consumer perception. Before flavor, price, or...
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