In the packaging industry, an emerging trend is that nowadays, customers, across all age groups value an ability to see the product for themselves and pay less attention to the description of the product on the pack.
Packing your product in transparent material such as glass can definitely subvert the attention of the customers towards your product.
This article discusses some points why you should choose transparent packaging material like glass to pack your product.
Clear Visual of the Product: Undoubtedly, glass establishes the transparency of quality. Glass, being transparent allows the consumer to get a clear visual of the product that rests inside, allowing them to assess and analyze the product, its core characteristics and attributes. This, in turn also increases the satisfaction level and makes it easier for consumers to make purchase decisions as they can easily compare the given product with other varieties and substitutes. Generally, the consumer finds those brands more trustworthy who showcase their products directly and are more likely to buy the same.
Increases Customer Confidence: Consumers are more confident looking at clear, on-shelf evidence that a product, especially food and beverage products appears as it is shown in the photographs/ads, as well as looks appetizing as well.
Helps to Identify Contamination: Glass helps the product owner identify if something is wrong with the product before the product reaches the customer. This can significantly reduce the cost associated with replacements, returns and refunds as the chances of the product reaching customers in a faulty state will be quite less. Because of less chances of contamination in the product, the customer enjoys the product up to its fullest, and the chances of them becoming loyal customers increase greatly.
Product Packed looks Attractive: It is widely accepted that the attractiveness of the product packaging greatly affects the chances of purchasing. For any product, the transparency of packing material greatly affects the attractiveness of the product. It is in the subconscious of the customers that the product will be good if its packaging is attractive. Transparent packaging might seem more attractive than opaque food containers, as consumers are able to see the product consistency.
Fresh and Clean Appearance: Glass packaging also helps consumers gauge how fresh a product is by its appearance, rather than its use-by date. Transparent packaging can help increase shoppers’ initial perception of freshness of food and a beverage product and show that what you see is what you get. Such packaging also may be proving the point that it does not contain any unnatural ingredients or additives.